What type of supply chain involves the direct selling of products to consumers?

The B2C supply chain, or Business-to-Consumer supply chain, specifically focuses on the direct sale of products from businesses to individual consumers. This type of supply chain encompasses the processes and logistics necessary to deliver goods and services directly to end users, ensuring that products reach consumers efficiently and effectively.

In a B2C supply chain, the pathway is streamlined to facilitate quicker transactions and enhance customer experience, often utilizing strategies such as e-commerce platforms or retail outlets. This direct connection allows businesses to cater to consumer preferences, manage inventory, and respond to market demands more rapidly.

The other types mentioned, like B2B (Business-to-Business), typically involve transactions between businesses, often centered around larger quantities and business services rather than individual consumer sales. Supplier and manufacturing supply chains refer more to stages in the supply chain management process, focusing on the sourcing and production aspects rather than direct consumer interactions. Thus, the focus on end users in the B2C supply chain distinguishes it clearly as the correct answer for this question.