What does reverse logistics primarily involve?

Reverse logistics primarily involves the processes associated with returning goods to the retailer or the manufacturer. This encompasses the management of merchandise that is no longer required by the customer, including returns due to defects, surplus merchandise, or unsold items. The focus is on facilitating the return journey and ensuring that these products are properly processed, resold, recycled, or disposed of.

Returning goods is a significant aspect of supply chain management because it can impact inventory levels, customer satisfaction, and overall operational efficiency. Businesses aim to streamline reverse logistics to recover value from returned products, minimize waste, and enhance customer service.

The other options refer to forward logistics, which deals with the movement of products from manufacturers to consumers, and do not emphasize the concept of returns or the reverse flow of goods within the supply chain.